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Qr tags, iphone and android are advancing the concept of always informed everywhere user opinion augmented reality geographic.The distinction between cyberspace and that which isn’t cyberspace is going to be unimaginable” William Gibson In the future, that will become literally impossible. Grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. John Malkovich Anthony Hopkins Angelina.
webkinz clubpenguin zwinky neopets imvuīarbiegirls gaia habbo redlightcenter kaneva second life unique US visitors in Sept 07, in millionsĪnd social media unlikely to escape the gravitational pullĥ 2008 2009 In-game ad revenue (in millions).Nascent technology and may evolve with our children + rushed implementation is always going to end in tears limited understanding + flawed strategy.Over 59,000 people had a positive linden dollar flow, up from 44,600 in september 2007Ĭ|net adidas mercedes bmw dell mazda microsoft reuters sony bmg vodafone l’oreal ibm mtv In the space of 18 months the average value of transactions per day on second life went from $500,000 to between $1m and $2m* * Figure estimated Period the number of simultaneous second life users grew from 10,000 to 65,000 To june 2008, the number of second life members grew from 800,000 to 14,000,000 if your digital strategy only has a mobile componet then you need to ask whether you have a digital strategy Have a mobile component then you need to ask whether you have a digital strategy. It is entertaining it informs they are in control Want mobile marketing 72% of US users are annoyed by the idea Product / brand placement in america in usd billionsīrand stories in video and need to weave our brand inextricably into the frames of the videoħ29 750 88 1 12 0 1985 1990 1995 2000 2005 2010 projected growth in mobile phones worldwide (in millions)
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Offline south african media organizations developing plans with video as an integral offering Month by youtube 44 percent of all online video consumption in the U.S.A. Minutes video clip of ad men employment ad ipod photo by Вася Артёмов as a society we areīecoming more visual “video beats pictures beats text” - 2008 report You to be online others will put it thereĬontrol and become part of the experience and conversation On consistently building their brands equity so that when a potentially damaging piece of communication does filter out into the world, their brand is strong enough and their consumers are savvy enough to understand its source is the public domain.”
You need to understand where they are “listening”, what they are willing to hear and listen to what they have to sayĬlip of user generated tahoe “commercials” In africa and the percentage from south africaĪudience and percentage reading south african blogsĢ digg 3 listing blog article audience rss feed Going and why it is going, but appreciate that the vehicle for getting there will probably change traditional blogging sharing space with.traditional newspapers abandoning the presses.internet explorer rapidly losing ground.Talking to the listener The art of gliding 15MB is the new 15 minutes The third screen Our virtual reality Always informed everywhere Reassembling the fragmentation Patrick Collings Sagacite Brand Agency Cape Town December 2008 by Atzu. Trends underpinning digital brand strategy.
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